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When externalities are present, market prices do not reflect all the social costs or benefits of the activity.
Lower-Nicotine Cigarettes
Cigarettes that are engineered to contain reduced levels of nicotine, potentially aiding in smoking reduction or cessation.
Addicted Smokers
Individuals who have developed a dependency on nicotine, making it difficult to quit smoking despite wanting to.
Media Influence
The impact that content, delivered via various media channels, can have on individuals’ thoughts, behaviors, and attitudes.
Media Exposure
The amount and variety of media content an individual consumes or is exposed to, including television, internet, and print.
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