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The two principle ingredients of relevance specified by the Framework are:
Marketed
The process or action of promoting, selling, and distributing a product or service.
Channel Conflict
A situation where channels in distribution (like retailers and wholesalers) compete against each other or the manufacturer, causing friction and inefficiencies in the supply chain.
Retail Strategy Tension
The challenges and conflicts retailers face when planning and executing strategies to meet customer demand while maintaining profitability.
Sales Tactics
Strategies or methods employed to convince prospects or customers to buy a product or service, often involving persuasion and negotiation techniques.
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