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Adam was taking a public speaking class and was angry with his instructor.All of his friends were getting good grades except him,and they all told him that he made the best presentations.The instructor's evaluations of his presentations all stated that they were amusing,but were also provided an inadequate explanation of the topic.Adam asked his instructor why all his friends (all his friends in the class happen to be females) were getting good grades and he was not.Adam thought he was learning to be a better speaker and that the instructor was biased towards the females,being one herself.However,Adam did not realize that there were other males in the class getting good grades.This conflict escalated because of
Direct Marketing Tools
Tools and channels such as email, SMS, telemarketing, and mail order catalogs that marketers use to directly communicate and engage with potential customers.
Telephone Solicitations
The practice of contacting individuals by phone with the aim of promoting or selling products or services.
Direct Mail
A marketing strategy that involves sending promotional materials directly to potential customers through mail.
Rebates
A return of a portion of the purchase price by a seller to a buyer, usually used as a purchase incentive.
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