Gladys Owns a Retail Hardware Store in Tangipahoa

question 32

Essay

Gladys owns a retail hardware store in Tangipahoa.She is considering opening a business in Hammond,a community located 25 miles away.She incurs expenses of $60,000 in 2012 in investigating the feasibility and desirability of doing so.What amount can Gladys deduct in 2012 if the business is:

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Definitions:

Personal Selling

A form of direct marketing where sales representatives personally interact with potential customers to inform about and sell their products or services.

Print

Refers to written or graphic material that has been reproduced on paper or other substrates through printing processes, such as books, magazines, and posters.

Radio

A technology for transmitting sound broadcasting through electromagnetic waves, allowing for audio communication and entertainment across distances.

Integrated Marketing Communications (IMC)

Represents the promotion dimension of the four Ps; encompasses a variety of communication disciplines—general advertising, personal selling, sales promotion, public relations, direct marketing, and electronic media—in combination to provide clarity, consistency, and maximum communicative impact.