Examlex
A realized gain whose recognition is postponed results in the temporary recovery of more than the taxpayer's cost or other basis.
Uniqueness
The quality of being the only one of its kind; in branding, it refers to features or attributes that set a brand apart from its competitors.
Brand Asset
Any resource associated with a brand that adds to its value, such as its name, logo, reputation, or intellectual property.
Invest
The act of allocating resources, usually financial capital, in the expectation of generating an income or profit.
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