Examlex
Dena owns interests in five businesses and has full-time employees in each business. She participates for 100 hours in Activity A, 120 hours in Activity B, 130 hours in Activity C, 140 hours in Activity D, and 125 hours in Activity E.
Early Majority
A group of consumers in the diffusion of innovation model that represents approximately 34 percent of the population; members don’t like to take much risk and therefore tend to wait until bugs are worked out of a particular product or service; few new products and services can be profitable until this large group buys them.
Pioneer
An individual or entity that is among the first to explore or establish something new in a field or area.
MP3 Player Market
Refers to the commercial segment involved in the manufacturing and selling of digital audio players that play music and media stored in the MP3 format.
Relative Advantage
The degree to which a new product or service is perceived as better than existing alternatives by consumers.
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