Melinda Has Been Referred to You by One of Your

question 29

Essay

Melinda has been referred to you by one of your clients. In the past, she has prepared her own income tax returns, but she has become overwhelmed by the increased complexity of the tax law. Consequently, Melinda wants you to prepare her return for calendar year 2017. In reviewing her 2016 return, you note that she has claimed as a deduction the entire cost of a business building that should have been capitalized and depreciated. What course of action should you follow?

Appreciate the role of emotional and rational appeals in overcoming objections.

Know when to use direct versus indirect approaches based on anticipated audience resistance.

Understand the significance of establishing common ground and trustworthiness in persuasive messaging.

Appreciate the importance of reader benefits and how to effectively communicate them.

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Definitions:

Online Text

A digital form of written content accessible through internet platforms.

Email Formality

The level of professionalism and adherence to traditional standards of etiquette observed in email communication.

Text Messaging

The process of electronically exchanging brief messages, usually between two cell phones.

Instant Messaging

A form of real-time communication between two or more people based on typed text over the internet or a network.