Which of the Following Statements About Performance Measures Is FALSE

question 102

Multiple Choice

Which of the following statements about performance measures is FALSE?

• A) Organizational goals without performance measures do not motivate managers.
• B) Every performance measure used to evaluate employees should be consistent with organizational goals.
• C) An ideal management control system should include at least one performance measure related to every goal.
• D) Performance measures become more specific at higher levels of the organization.

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Definitions:

Advertising Effectiveness

The measure of how well advertising campaigns meet marketing objectives, such as increasing brand awareness or sales.

Consumer Awareness

The degree to which consumers are informed about products, prices, and market conditions, impacting their buying decisions.

Promotion Evaluation

The process of assessing the effectiveness and efficiency of marketing promotions in achieving their intended objectives.

Facial Action Coding System

A comprehensive framework for categorizing the physical manifestation of human facial expressions.