Examlex
In recent years,companies in the United States have discovered it is more cost effective to prevent defects than to detect and correct them.
Bait And Switch Technique
A deceptive marketing strategy where customers are lured with the promise of one product or service, but are then offered another product or service, usually at a higher price or lesser quality.
Concert Ticket
A voucher that grants the holder access to a live music performance, usually purchased before the event.
Viola
A stringed instrument that is slightly larger than a violin and plays notes that are deeper and lower in pitch.
Mere-exposure Effect
The phenomenon by which people develop a preference for things simply because they are familiar with them.
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