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In Recent Years,companies in the United States Have Discovered It

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In recent years,companies in the United States have discovered it is more cost effective to prevent defects than to detect and correct them.


Definitions:

Bait And Switch Technique

A deceptive marketing strategy where customers are lured with the promise of one product or service, but are then offered another product or service, usually at a higher price or lesser quality.

Concert Ticket

A voucher that grants the holder access to a live music performance, usually purchased before the event.

Viola

A stringed instrument that is slightly larger than a violin and plays notes that are deeper and lower in pitch.

Mere-exposure Effect

The phenomenon by which people develop a preference for things simply because they are familiar with them.

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