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Financial performance measures are usually not included in a balanced scorecard.
Terminal Values
Deeply held beliefs about the desired end-states of life, reflecting what individuals believe to be most important or fulfilling.
Instrumental Values
Core values that dictate how we behave in order to achieve our goals, such as honesty and ambition.
Tangible Values
The measurable and physical worth of an asset, product, or property, which can be quantitatively assessed or directly experienced.
Intangible Values
Non-material benefits or qualities that are valued but not physically touchable, such as reputation, brand value, or human capital.
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