A Grocery Store Manager Is Responsible for the Operating Performance

question 32

Multiple Choice

A grocery store manager is responsible for the operating performance of three grocery stores in a small city.From the manager's point of view,which of the following is NOT a controllable cost?

• A) cost of advertising for grocery stores sent to residents in local area
• B) cost of advertising for grocery stores included in local newspaper
• C) cost of flyers with grocery store coupons sent to local residents
• D) insurance premium on three store buildings

Understand the roles and types of promotion in marketing.

Identify the different objectives promotional strategies may target.

Recognize various promotional tools and their applications.

Grasp the concept of integrated marketing communications and its importance.

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Definitions:

Low-Viscosity

Describes a fluid that easily flows because it has a low resistance to deformation.

Pyroclastic Flow

A fast-moving current of hot gas and volcanic materials that flows down the side of a volcano during an explosive eruption, capable of destroying everything in its path.

Volcanic Breccia

A coarse-grained volcanic rock composed of angular fragments of volcanic material cemented together by finer particles or a mineral matrix.

Dome Collapse

The falling in of the roof of a volcanic dome due to gravitational failure, often leading to pyroclastic flows.