The Balanced Scorecard Is a System That Strikes a Balance

question 29

Multiple Choice

The balanced scorecard is a system that strikes a balance between ________ and ________ performance measures.

• A) financial; nonfinancial
• B) strategic; nonstrategic
• C) innovative; tutorial
• D) goal-oriented; strategic-oriented

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Definitions:

Market Demand

The total quantity of a product or service that consumers are willing and able to purchase at various price levels.

Demographic Profile

A statistical analysis of the characteristics of a specific population, including age, race, gender, income, and education.

Nonuser Profiles

Analysis or descriptions of the characteristics of individuals or entities that do not use a particular product, service, or platform, used to understand market gaps or barriers to entry.

Field Support

Assistance and services provided to operational sites or field operations, often involving technical support, maintenance, and troubleshooting.