Sealing Company Manufactures Only One Product That Is Available in Both

question 61

Essay

Sealing Company manufactures only one product that is available in both a Deluxe model and a Regular model.The company has manufactured the Regular model for years and the Deluxe model was recently introduced.The company is concerned about the accuracy of its costing system because profits are declining since the Deluxe model was introduced.
Indirect production costs are assigned to the products using direct labor hours.For the current year,the company estimates $2,000,000 of indirect production costs and 40,000 direct labor hours.They expect to produce 5,000 units of the Deluxe model and 40,000 units of the Regular model.The Deluxe model requires 1.6 hours of direct labor time per unit and the Regular model requires 0.8 hours.Other costs are as follows:
$$\begin{array} { l l l } \text { Costs } & \text { Deluxe Model } & \text { Regular Model } \\\text { Direct materials } & \$ 150 & \$ 112 \\\text { Direct labor } & \$ 16 & \$ 8\end{array}$$
$$\text { Assume the company's indirect production costs can be traced to four activities with the following cost drivers}$$
$\begin{array}{ll}\text { Activity (Cost Driver) }&\text { Costs }\\\text { Purchase orders (number of purchase orders) } & \$ 84,000 \\\text { Rework orders (number of rework orders) } & \$ 216,000 \\\text { Product testing (number of tests) } & \$ 450,000\\\text { Machining (number of machine hours) }&\$1,250,000\end{array}$
$\begin{array}{lll}&\text { Deluxe } & \text { Regula. } \\ \text { Cost Drivers }&\text { Model } & \text { Model }\\\text { Number of purchase orders } & 400 & 600 \\\text { Number of rework orders } & 200 & 600 \\\text { Number of tests } & 4,000 & 6,000 \\\text { Number of machine hours } & 20,000 & 30,000\end{array}$
Required:
A) Assume direct labor hours are the only cost-allocation base. What is the cost to manufacture one unit of each model?
B) Assume the activity-based costing method is used. What is the cost to manufacture one unit of each model?
C) Based on the results obtained from the activity-based costing method, what are the implications for pricing policy for the two models?

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Definitions:

Dramatistic Analysis

A method developed by Kenneth Burke for analyzing human behavior and communication through the lens of drama.

Agent

In Burke’s dramatistic analysis, the individual(s) taking the action.

Fantasy Theme Analysis

The process of searching for and analyzing fantasy themes, the sagas, stories, or ideas shared by members of a group and that give members a common perspective and a shared understanding of the group’s accomplishments.

Illogical Behaviors

Describes actions or reactions that do not follow a rational or reasonable pattern of thought.