Examlex
What type of information is used in making nonroutine decisions,such as the decision to replace a traditional assembly line with fully automated robots?
Promotion
A marketing strategy used to increase awareness, interest, and sales of a product or service.
Guerrilla Marketing
Innovative, low-cost marketing effort designed to get consumers’ attention in unusual ways.
Innovative
Characterized by the introduction of new ideas, products, or methods; displaying creativity and inventiveness.
Customer Attention
The focus and consideration a business gives to understanding and addressing consumer needs, preferences, and feedback.
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