Nearly One-Fourth of All Businesses Dissolve Within Two Years of Beginning

question 20

True/False

Nearly one-fourth of all businesses dissolve within two years of beginning operations, and over one-half of new ventures dissolve within four years.

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Definitions:

Representativeness Heuristic

A cognitive bias in decision making where the likelihood of an event is judged based on how similar it is to the population it came from, often leading to errors in judgment.

New Neighbour

A person who has recently moved into a residence or area close to one's own living space.

Horn-Rimmed Glasses

Eyeglasses with frames made from horn or a material designed to simulate horn, often associated with a retro or intellectual look.

Conjunction Fallacy

A reasoning error where it's believed that particular scenarios are more likely than a broad, general situation.