Contribution Margin Ratio Is Equal to ________

question 218

Multiple Choice

Contribution margin ratio is equal to ________.

• A) fixed costs divided by contribution margin per unit
• B) net sales revenue per unit minus variable costs per unit
• C) net sales revenue minus variable costs
• D) contribution margin divided by net sales revenue

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Definitions:

Involvement

The degree of personal relevance or interest that a consumer perceives in a product, service, or brand, affecting the intensity and depth of the decision-making process.

Motivation

Motivation is the internal drive or external stimulus that prompts individuals to act or behave in a particular manner towards achieving a goal.

Consumer Involvement

Refers to the level of interest and personal relevance a consumer feels towards a particular product or service.

Involvement

The degree of interest and attention that an individual devotes to a particular activity, issue, or item, often affecting decision-making processes.