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Cassa Company Is a Price-Taker and Uses Target Pricing With the Current Cost Structure,Cassa Cannot Achieve Its Profit Goals

question 130

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Cassa Company is a price-taker and uses target pricing.Refer to the following information:  Production volume 601,000 units per year  Market price $32 per unit  Desired operating income 15% of total assets  Total assets $13,900,000 Variable cost per unit $20 per unit  Fixed cost per year $5,600,000 per year \begin{array} { | l | r | l | } \hline \text { Production volume } & 601,000 & \text { units per year } \\\hline \text { Market price } & \$ 32 & \text { per unit } \\\hline \text { Desired operating income } & 15 \% & \text { of total assets } \\\hline \text { Total assets } & \$ 13,900,000 & \\\hline \text { Variable cost per unit } & \$ 20 & \text { per unit } \\\hline \text { Fixed cost per year } & \$ 5,600,000 & \text { per year } \\\hline\end{array} With the current cost structure,Cassa cannot achieve its profit goals.It will have to reduce either the fixed costs or the variable costs.Assuming that fixed costs cannot be reduced,what are the target variable costs per year? Assume all units produced are sold.

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