Examlex
When computing the present value,the interest rate will vary depending on the amount of risk.Riskier investments,such as FDIC-insured bank deposits,command higher interest rates.
Fear-Arousing Message
A communication strategy that uses the threat of negative consequences to motivate changes in attitudes or behaviors.
Persuadability
The susceptibility of an individual to change their attitudes or beliefs in response to an argument or message.
Education And Intelligence
The interplay between the acquisition of formal knowledge, skills through schooling, and the innate or developed ability to understand, reason, and solve problems.
Psychological Reactance
A psychological response which occurs when individuals perceive their freedoms or choices are being limited, prompting them to reclaim or reassert lost freedoms.
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