Examlex
Match each statement with the correct term below.
-All-events Test
Market Penetration
A measure of the extent to which a product or service is recognized and purchased by customers within a particular market.
Market Penetration
A growth strategy where a company focuses on selling existing products within existing markets to gain a higher market share.
Product Development
The process of creating, designing, and rolling out new products or improving existing ones to meet customer needs.
Diversification
A strategy for managing risk that diversifies by incorporating a broad range of investments in a single portfolio.
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