Examlex
The owner's claim to the assets of a business is called owner's equity.
Learned Rules
Guiding principles acquired through experience or instruction that influence behavior and decision-making.
Sleeper Effect
A phenomenon where a message that was initially discounted and deemed unconvincing becomes more persuasive over time.
Persuasion
The action or process of convincing someone to believe or do something through reasoning or argument.
Subconsciously
Relating to the part of the mind that is not fully aware but influences actions and feelings.
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