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For the following situation,state whether it represents a strength or weakness in internal control and give the reason for your answer.
The bookkeeper opens the mail,makes the deposit,and makes the journal entries to record receipt of the cash and checks.
Marketing Strategy
A comprehensive plan formulated by a business to achieve specific marketing objectives and increase its market presence.
Market Penetration Strategy
A growth strategy where a business focuses on selling existing products within existing markets to gain a higher market share.
New Markets
These refer to unexplored or less saturated areas or sectors where businesses can expand their presence to increase sales, reach new customers, or introduce innovations.
Same Market
Refers to a situation where companies or products target the same customer segment or geographic area.
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