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Dynamically Continuous Innovation
Innovations that represent a moderate change to existing products or services, often involving some new features or significant improvements without completely displacing the old ones.
Continuous Innovation
Incremental updates or improvements to a product or service that do not significantly alter consumer behavior but enhance value.
Market Modification
Strategies used by companies to change the characteristics of the marketplace to improve competitiveness and customer appeal.
Discontinuous Innovation
A breakthrough product or service that creates a completely new market or drastically changes both the existing market and consumer habits.
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