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Management by exception directs management's attention to important differences between the actual and the budgeted amounts.
Postpurchase Stage
The phase following the purchase of a product during which a consumer evaluates their satisfaction with the purchase and makes decisions regarding future purchases.
Marketers
Professionals who plan and execute the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
Personal Selling
A direct form of marketing where sales representatives personally meet with potential customers to promote and sell a product or service.
Prepurchase Stage
The initial phase of the consumer decision-making process where potential buyers recognize a need or desire and begin gathering information about how to fulfill it.
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