Examlex
Net present value is defined as the difference between the present value of the investment's net cash inflows and the investment's initial cost.
Salary
A form of payment from an employer to an employee, which may be specified in an employment contract.
Loss Averse
The behavioral tendency of individuals to prefer avoiding losses over acquiring equivalent gains, highlighting the emotional impact of loss.
Prospect Theory
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are uncertain.
Rational Consumers
Individuals who make decisions to maximize their utility or satisfaction based on the information available and their own preferences.
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