Last Year, Amanda Jones Opened a Candy Store in a Busy

question 147

Essay

Last year, Amanda Jones opened a candy store in a busy shopping center. She spent a lot on advertising and attracted many customers into the store, but very few customers made purchases and sales were declining. Amanda paid attention to questions and requests made by customers and determined that they often requested items that were within the scope of her business but that she did not carry. When she offered to order items for her customers, delivery was usually too late and, again, sales were lost. What measures should Amanda take to improve her business?

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Definitions:

Natural Progression

The gradual and inherent development or sequence of events that naturally unfolds over time.

Operating Business

An enterprise that is actively engaged in conducting commercial, industrial, or professional activity as its primary function.

Total Liabilities

The cumulative amount of debts or obligations a company owes to external parties, which can include loans, accounts payable, and bonds payable.

Total Assets

The sum of all assets owned by an individual or organization, including both current and non-current assets.