Last Year, Amanda Jones Opened a Candy Store in a Busy

question 147

Essay

Last year, Amanda Jones opened a candy store in a busy shopping center. She spent a lot on advertising and attracted many customers into the store, but very few customers made purchases and sales were declining. Amanda paid attention to questions and requests made by customers and determined that they often requested items that were within the scope of her business but that she did not carry. When she offered to order items for her customers, delivery was usually too late and, again, sales were lost. What measures should Amanda take to improve her business?

Critical evaluation of the reasons behind having a content marketing strategy and recognizing non-valid reasons related to immediate sales generation.

Understand the aspects of content coordination and consistency in corporate communication through strategic plans, content calendars, or guidelines.

Gain insights into the tools and processes for content promotion, ideation, and the concept of content alignment with brand voice.

Understand the distinction between positive and normative statements.

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Definitions:

Cash Payback Period

The duration required for an investment to generate cash flows sufficient to recoup the initial outlay.

Operating Income

Earnings before interest and taxes (EBIT), a measure of a company's profitability from its core operations.

Annual Net Cash Inflows

The amount of cash that an investment or project generates after accounting for all outflows and inflows over a year.

Net Cash Inflows

The total amount of cash entering a company, typically during a specific period, after all cash outflows have been subtracted.