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Indicate on the blanks below the effect (I = increase,D = decrease,NE = no effect)of a stock split on each of the items listed.
_____ 1.Assets
_____ 2.Balance of Common Stock account
_____ 3.Total contributed capital
_____ 4.Total retained earnings
_____ 5.Total stockholders' equity
_____ 6.Par value per share
_____ 7.Total number of shares outstanding
Preference Development
The process by which consumers or buyers develop a liking or selection for certain products or brands over others through marketing, experience, or information gathering.
Alternative Evaluation
The process of assessing the advantages and disadvantages of different options before making a purchasing decision.
Consumer Purchase Decision
The process a consumer goes through in choosing a particular product or service, influenced by internal and external factors.
Financial Transaction
An agreement or exchange between two parties involving the transfer of money, goods, services, or property.
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