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When a Customer Returns Goods,the Company Decreases the Sales Account

question 39

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When a customer returns goods,the company decreases the Sales account.


Definitions:

Relationship Marketing

Links the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.

Marketing Patronage

Marketing patronage focuses on the efforts to earn or increase customer loyalty to a brand, store, or supplier through various marketing strategies.

Sustainable Marketing

The effort to meet today’s (global) economic, environmental, and social needs without compromising the opportunity for future generations to meet theirs.

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