Examlex
Return on assets is a better measure of profitability than profit margin because it takes into account the assets invested in the business.
Producer Surplus
The discrepancy between the price at which producers are prepared to sell a product and the actual price they obtain.
Consumer Surplus
A mismatch between the price consumers feel prepared to pay for a good or service, and the actual outlay.
Competitive Price
A price that is in line with or slightly below the market average, aiming to attract customers in a competitive environment.
Total Surplus
is the sum of consumer surplus and producer surplus, representing the overall economic benefit to society from trade or market activity.
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