Examlex
Column totals are called footings.
Mutually Beneficial
A situation or agreement that provides advantages to all parties involved.
Promotional Allowances
Financial incentives provided to retailers or distributors to support the marketing and sales of a product.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.
Promotional Allowances
Financial incentives provided to retailers or distributors by manufacturers or service providers to push additional sales of a product or service.
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