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What four factors will cause a change in autonomous consumption?
PR Campaign
A strategic communication process initiated to influence public opinion and promote products, services, or ideas to the target audience.
Digital Analytics
The process of analyzing digital data from various sources like websites, mobile apps, and social media platforms to understand and optimize online performance.
Agenda-Setting Theory
A communication theory that suggests mass media has the power to determine which issues are considered important in public and political discourse.
Gatekeeper
A gatekeeper is an individual or entity responsible for controlling access to information, resources, or markets, often acting as a filtering or deciding factor.
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