Consider the effects of each event outlined in the following table on the market for orange juice in Canada.Place a ( ), ( )or (-)under the appropriate heading to indicate whether there will be an increase,decrease,or no change in demand (D),supply (S),equilibrium price (P)and quantity traded (Q).Assume orange juice is a normal good.
Definitions:
Positioning
The strategy of placing a brand or product in the market to occupy a distinct place in the minds of target customers relative to competing products.
Target Market
A specific group of potential customers at whom a company aims its products and services, identified by demographic, geographic, and psychographic characteristics.
Licensing
A legal process in which one firm pays to use or distribute another firm’s resources, including products, trademarks, patents, intellectual property, or other proprietary knowledge.
International Markets
Refers to the various markets operating in different countries around the globe, where goods, services, and currencies are exchanged across national boundaries.
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