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Figure 1.3
-Scarcity is a concept that implies that choices must be made.
Business Messages
Communications conveyed within or outside a company, typically related to operations, policies, or procedures.
Planning Process
A systematic approach to setting goals, developing strategies, and outlining tasks and schedules to accomplish the goals.
Audience Needs
The requirements or expectations of the audience that should be met by a presentation, product, or service.
Journalistic Approach
A method of inquiry and reporting that seeks to inform the public by gathering, assessing, and presenting news and information in an accurate, clear, and unbiased manner.
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Q93: Which of the following statements correctly defines