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The table below shows the total utility associated with various units of goods X and Y.Table 7.5
-In effect, people feel that driving is safer than flying and also prefer to do so because of _____.
Ultimate
The final or most significant aspect of something, often considered the highest or primary goal.
Lower
Often refers to a position or status that is below another in a hierarchy or scale.
Yerkes-Dodson Law
Law stating that when tasks are simple, a higher level of arousal leads to better performance; when tasks are difficult, lower levels of arousal lead to better performance.
Need for Achievement
A psychological trait that drives individuals to succeed in their goals, often pushing them to overcome challenges and achieve high standards.
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