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The figure given below shows three Short Run Average Total Cost (SRATC) curves and the Long Run Average Total Cost (LRATC) curve of a firm.Figure 8.3
-Every firm has to bear its fixed costs even when it produces nothing.
Return On Total Assets
A financial ratio that measures a company's profitability relative to its total assets, indicating how effectively the company uses its assets to generate profit.
Return On Equity
A financial ratio indicating the profitability of a firm relative to shareholder equity, showing how effectively equity is used to generate profits.
Gross Margin
The difference between sales revenue and the cost of goods sold, indicating the profitability of a product or service.
Net Profit Margin
A financial metric expressing the percentage of revenue that remains as profit after all operating and non-operating expenses have been deducted.
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