The Following Figure Shows the Cost and Revenue Structures of a Firm

question 120

Multiple Choice

The following figure shows the cost and revenue structures of a firm. MC represents the marginal cost curve, AC represents the average cost curve, AR represents the average revenue curve, and MR represents the marginal revenue curve. P* is the equilibrium price and Q* is the equilibrium output.Figure 9.5

-Suppose Mark invests a sum of $100,000 in a new venture. To fund his investment, Mark withdraws $50,000 from a savings account paying 10% per year and uses the proceeds from a bond that has just matured worth $50,000. If he had reinvested the proceeds from the bond, he could have earned interest at the rate of 5%. Calculate the opportunity cost of capital for Mark in a particular year.

• A)$5,000
• B)$7,500
• C)$10,000
• D)$12,500
• E)$100,000

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Definitions:

Percentage Markup

A pricing method where a specific percentage is added to the cost of a product to determine its selling price.

Average Price

Average price is a calculation that sums up the cost of multiple items or services and divides by the number of units to find the mean cost.

Cost of Goods Sold

The direct costs attributable to the production of the goods sold by a company, including materials, labor, and manufacturing overhead.

Markdown

A reduction in the selling price of goods, often used as a strategy to clear inventory or stimulate sales.