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The figure given below shows the revenue and cost curves of a monopolistically competitive firm.Figure 12.4
MR: Marginal revenue curve
ATC: Average total cost curve
MC: Marginal cost curve
-Firms in monopolistically competitive markets spend significant sums on product differentiation because:
Unit Elastic
A situation in economics where a percentage change in price causes an equal percentage change in quantity demanded or supplied.
Elasticity
A measure in economics of how much the quantity demanded or supplied of a good changes in response to changes in its price or other factors.
Substitutes Available
Products or services that can be used in place of one another, providing consumers with choices in the marketplace.
Elastic
Describes a situation in which the quantity demanded or supplied changes significantly in response to a change in price.
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