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The table below shows the payoff (profit) matrix of Firm A and Firm B indicating the profit outcome that corresponds to each firm's pricing strategy (where $500 and $200 are the pricing strategies of two firms).Table 12.2
-As a firm in a monopolistically competitive market successfully differentiates its products and earns a positive economic profit, it is soon imitated by its rivals and profit of the firm falls to zero.
Fixed Costs
Expenses that do not change with the level of production or sales over a short period, such as rent and salaries.
Variable Cost
Costs that change in proportion to the level of goods or services that a business produces.
Breakeven Volume
The quantity of products sold or services rendered at which total revenues equal total costs, resulting in no net loss or gain.
Sales Revenues
The income earned by a company from its sales of goods or the provision of services before any costs or expenses are deducted.
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