Lerner Company Had the Following Transactions in 2016,its First Year

question 30

Multiple Choice

Lerner Company had the following transactions in 2016,its first year of operations.
? Issued 22,000 ordinary shares.The issue price of the shares was $16.00 per share.
? Issued 1500 preference shares for $170 per share.
? Earned net profit of $35,000.
? Paid no dividends.
At the end of 2016,what is the total amount of paid-up capital?

• A)$352,000
• B)$277,000
• C)$642,000
• D)$607,000

---

Definitions:

Differentiation

A strategy businesses use to distinguish their products or services from those of competitors, often through unique features, quality, or brand image.

Competitive Advertising

A marketing strategy where a company promotes its product by comparing it with similar products of competitors.

Target Market

A specific group of consumers identified as the recipients of a particular marketing campaign or strategy, based on shared characteristics or needs.

Brand's Values

The core principles and ethical standards that represent a brand's identity and guide its actions and decision-making processes.