Examlex
Which of the following statements is CORRECT?
CRM Program
A strategic approach that combines customer relationship management practices, policies, and technologies to manage and analyze customer interactions and data.
Calculating Value
The process of determining the worth or significance of an item, service, or action.
Customer Loyalty Measurement
Quantitative or qualitative assessment methods used to gauge the loyalty of a company's customer base, often through metrics like repeat purchases or satisfaction ratings.
Repeat Buying
The act of customers repeatedly purchasing the same brand or product, demonstrating brand loyalty and satisfaction.
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