Sensitivity Analysis Helps You Determine The

question 9

Multiple Choice

Sensitivity analysis helps you determine the:

• A) range of possible outcomes given possible ranges for every variable.
• B) degree to which the net present value reacts to changes in a single variable.
• C) net present value given the best and the worst possible situations.
• D) degree to which a project is reliant upon the fixed costs.

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Definitions:

Customer Needs

The desires or requirements that consumers have, which they seek to fulfil through purchasing goods or services.

Market Share Analysis

An evaluation technique used to determine a company's portion of sales within a particular market or industry compared to its competitors, influencing strategic planning and competitiveness.

Marketing Analytics

The practice of measuring, managing, and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI).

Total Market Sales

The aggregate sales revenue generated by all providers of a particular product or service within a specific market.