Thinking About Measuring a Variable, How Is Reliability Different from Validity

question 35

Essay

Thinking about measuring a variable, how is reliability different from validity? Which concept implies the other?

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Definitions:

Global

Pertaining to or involving the entire world; often used in the context of businesses that operate internationally.

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Customer Relationship Management

A strategic approach to managing a company’s interactions with current and potential customers, typically involving the use of technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

B2B Marketers

Marketers who specialize in creating and implementing marketing strategies for transactions between businesses, as opposed to transactions between businesses and consumers.