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Why Is It Necessary for Researchers to Understand the Social

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Essay

Why is it necessary for researchers to understand the social characteristics of the people they are studying? What problems could arise if a researcher started to study the Amish, Korean Americans, or some other distinctive category of people and had no understanding of their way of life?


Definitions:

Profitability

Profitability measures a company's ability to generate earnings as compared to its expenses and other costs incurred during a specific period.

Return on Common Shareholders' Equity Ratio

A measure of profitability that calculates how much profit a company generates with the money shareholders have invested, focusing on common shareholders.

Marketability

The ease with which a product can be sold or a security can be bought or sold in the market without affecting its price.

Profitability

An indicator of how profitable a company is relative to its total assets, demonstrating the efficiency with which a company can generate profit from its operations.

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