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Lois Kent has owned and managed the operations of a small chain of sporting goods stores for the past two years.She has asked her administrative assistant to provide her with some annual reports of other companies that sell sporting goods as well as some published reports showing norms for the sporting goods industry so that Lois can compare the financial ratios of her company with those of other companies that sell sporting goods.Discuss the limitations of using comparisons with other companies and industry norms,which Lois needs to remember.
Message Shortness
The characteristic of conveying information in a brief and concise manner.
Audience Shock
A reaction from the audience that occurs when they are presented with unexpected, surprising, or shocking information or content.
Direct Approach
A communication method where the main point or important information is presented at the beginning.
Communicating Bad News
The delicate process of delivering unfavorable or disappointing information in a way that minimizes negative impact.
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