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An internal issue to be considered when setting a price is
Negotiation
is the process by which two or more parties discuss and come to an agreement on a specific issue or set of issues.
Agreement
A mutual understanding or arrangement between two or more parties, typically formalized in a contract or verbal commitment.
Acceptable
Considered satisfactory or adequate; meeting the required standards.
Risk-taking
The willingness to engage in actions that can lead to significant gains or losses, embracing the potential for failure as a path to success.
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