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By balancing all stakeholders' needs, managers are more likely to achieve their objectives in
Demographic Segmentation
The division of a market into segments based on demographic factors like age, gender, income, education, or ethnicity to tailor marketing strategies.
"Mini-Ads"
Short, appealing advertisements aimed at capturing audience attention quickly, often used in digital or social media platforms.
Channel Surf
The action of quickly switching between channels on a television to find a desirable program to watch.
Psychographic Segments
Market segmentation based on consumers' lifestyle, interests, opinions, and personality traits, used to create more targeted marketing strategies.
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