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Razorblade Strategy
A business model where the initial product is sold at a low price, and profit is generated from selling complementary goods.
Market Share
A measure of the percentage of sales within a market that is held by one product or company.
Survival Pricing
A pricing strategy adopted by companies to set prices at a level that covers basic costs, aiming to maintain business operations during adverse conditions.
Business-to-Consumer
A business model where products or services are sold directly from a company to individual consumers.
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