Examlex
A cash payment that reduces a liability does not result in an expense.
TAM
Total Addressable Market, an estimate of the revenue opportunity available or market demand for a product or service.
Early Majority
A segment of adopters in the diffusion of innovations theory that represents those who adopt a new technology or idea after a tentative initial period.
Early Adopters
The first individuals to use or adopt a new product, technology, or innovation, often influencing others in their social circles.
Crossing The Chasm
A marketing theory that describes the challenge of transitioning from early adopters to a broader mainstream customer base.
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