A Marketing Survey Is Conducted to Ascertain the Potentiality of Several

question 5

Multiple Choice

A marketing survey is conducted to ascertain the potentiality of several new products.A series of focus groups is used to conduct this survey.At the end of one of the sessions,the group members are asked to rank the remaining eight products in order of desirability.A one indicates the most favoured product and an eight is awarded to the least desirable.These numbers are examples of which level of data?

• A)interval level
• B)ordinal level
• C)nominal level
• D)ratio level
• E)relative level

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Definitions:

Proximate Cause

The primary cause that in a natural and continuous sequence, unbroken by any efficient intervening cause, produces an event and without which the event would not have occurred.

Cause in Fact

A legal principle that establishes an event as the direct cause of an injury, required for proving negligence.

Res Ipsa Loquitur

A doctrine in tort law that infers negligence from the very nature of an accident or injury, in the absence of direct evidence on how any defendant behaved.

Causation

The relationship between cause and effect, where one event (the cause) directly leads to the occurrence of another event (the effect).