Catherine Chao, Director of Marketing Research, Needs a Sample of Households

question 49

Multiple Choice

Catherine Chao, Director of Marketing Research, needs a sample of households to participate in the testing of a new toothpaste package.She directs the seven members of her staff to find five households each.Catherine's sample is a _____________.

• A)cluster sample
• B)proportionate stratified sample
• C)quota sample
• D)disproportionate stratified sample
• E)simple random sample

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Definitions:

Foreign Currency

Currency used in a country other than one's own, necessitating exchange for local use.

Depreciates

Depreciates refers to the reduction in the value of an asset over time due to wear and tear, age, or obsolescence, typically reflected in accounting as a method to allocate the cost of an asset over its useful life.

Forward Contract

A customized contract between two parties to buy or sell an asset at a specified future date at a price agreed upon today.

Forward Rate

An agreed-upon exchange rate for a currency to be exchanged on a specified future date, used in forward contracts.