Eugene Gates,Marketing Director of Mansfield Motors Manufacturers,Inc

question 76

Multiple Choice

Eugene Gates,Marketing Director of Mansfield Motors Manufacturers,Inc.'s Electrical Division,is leading a study to assess the relative importance of product features.An item on a survey questionnaire distributed to 100 of Mansfield's customers asked them to rate the importance of "ease of maintenance" on a scale of 1 to 10 (with 1 meaning "not important" and 10 meaning "highly important") .His staff assembled the following statistics: If Eugene concludes that the average rate of "ease of maintenance" for all customers is 7.5,he is using ___.

• A)a range estimate
• B)a statistical parameter
• C)a point estimate
• D)an interval estimate
• E)a guesstimate

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Definitions:

Status Construction

The process through which social hierarchies and positions are created and maintained within societies.

Imposter Phenomenon

A psychological pattern in which an individual doubts their accomplishments and has a persistent internalized fear of being exposed as a "fraud."

Equity

When people receive rewards in proportion to the contributions they make toward the attainment of group goals.

Generalized Exchange

A type of social interchange where goods or services are provided to one member of a group without the expectation of a direct reciprocal action from the receiver.